Fiddelke, who grew up on a farm in Iowa, says he learned early in his career at Target how crucial brutal honesty is to professional and corporate success. He spent his first five years on the retailer’s finance team before doing a tour of duty in stores that he thought would be a breeze. “I thought I had this place figured out. I was full of strong opinions about what Target should and shouldn’t do,” he recalls. It didn’t take long for things to go south. “I didn’t know the first thing about what it really takes to run a store on the front lines.”
Correction: This article was amended to remove a suggestion that Canada is not part of Nato.
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Gregory F. Treverton, Professor of Practice in International Relations, USC Dornsife College of Letters, Arts and Sciences
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